Read-only staging package. Nothing here is connected to live email, CRM, calendar, ads, or spend.
Link Index · H6
H6 — Day 6 homework
High-level Day 6 summary supplied as homework context for the final project.
The hero controls whether the rest of the funnel matters. It needs a direct title, short supporting description, useful visual or video, and visible proof above the fold.
The funnel chain is traffic, landing page, form, and CRM. The form is where an anonymous visitor becomes a tracked contact.
HighLevel provides contact management, multi-channel communication, pipelines and opportunities, and reporting.
A contact is a person; an opportunity is that person's specific journey toward an outcome, attached to a pipeline stage and value.
A useful pipeline can run from registered, attended, booked a call, client, to churned or lost. The final project adds an unqualified stage.
Workflow building uses the Day 4 pattern: trigger, condition, action, and delay.
A real opt-in workflow: form submitted, tag assigned, opportunity created, internal notification sent, and email sequence started.
The class sequence has five jobs: immediate thank-you, value or hype, practical reminder, launch-day message, and urgency follow-up.
Stripe can connect once and collect one-time or recurring payments inside HighLevel. A single related upsell is preferred over a stack of upsells.
Nurture types include welcome, newsletter, and product launch. Remarketing is a separate re-engagement workflow for people who went quiet.
Weekly metrics: open rate (roughly 20–40% target), click rate (roughly 2–5%), conversion rate, unsubscribe rate (under 0.5%), and list growth.
Homework: create a five-stage pipeline, embed a form, build the tag/opportunity/notification/email workflow, and test it end to end.
Relevance to the final project
The graded funnel needs a qualifying form, split paths for qualified and unqualified founders, CRM stages, resource delivery, follow-up, booking confirmation, and a tested full chain.
