Competitor Lead Magnet Matrix

Access date: 07-10-2026. Read-only review; no forms submitted, so post-opt-in paths are partly not checked.

Matrix

Field	1. BELAY — Delegation Worksheet & Guide	2. Athena — "How well do you actually delegate?" assessment	3. Magic — "100 Tasks an Executive Assistant Can Do for You"
Company	BELAY (US-based assistants)	Athena (EA service)	Magic (remote EA/VA service)
Format	Worksheet + guide (download)	10-question online quiz, 6 result levels	11-page PDF ebook (Canva)
Promise (verbatim)	"Save 15+ hours a week by delegating smarter. This worksheet and guide helps you decide what to automate, delegate, delete, or keep on your to-do list."	"How well do you actually delegate?" — clarity on delegation gaps, barriers, strategies	"You would be surprised how much you can give your EA to work on! Become more efficient and make the most out of your EA's time with this eBook."
Audience	Busy leaders, business owners, many industries (churches, coaching, real estate, SaaS…)	Executives and business leaders	Executives with, or considering, an EA
Landing page	https://resources.belaysolutions.com/resources/delegation-worksheet-guide	https://www.athena.com/delegation-assessment	https://getmagic.com/ebooks → direct PDF https://getmagic.com/wp-content/uploads/100-Tasks-An-Executive-Assistant-Can-Do-For-You-2025.pdf
Capture method	Gated form, CTA "Access the Resource" (seen on sister resource); fields rendered by script, only SMS opt-in visible. Not checked in full	Email asked at the last step: "Where should we send your result"	None seen: PDF opens directly (ungated)
Qualification method	Unknown (fields not readable)	None: no role, size or revenue questions	None
Immediately after opt-in	Not checked	Result level shown, then CTA "Find your EA match" → signup	Reader stays in PDF; no embedded links found
Proof of traction	Page shows ">2.1k downloads" (sister "Delegate to Elevate" >11.1k, "25 Things" >6.8k)	Not shown	Not shown
Strengths	Clear 4-way decision (automate / delegate / delete / keep); concrete hours promise; big resource library	Low friction; personal result; behavioural questions; email asked after investment	Zero friction; very concrete; easy to share
Weaknesses	Generic "busy leaders"; static; no personal output	No qualification, so sales can't tell a $5M founder from a student; levels feel abstract	No capture, no next step; list without priorities; generic
What's missing (Pareto opening)	A personal, ranked "hand this off first" answer	A link from score to a concrete handoff plan; qualifying data	Ownership, not tasks; AI-capable assistant angle

Pareto's own lead magnets (benchmark, not competitors)

Field	HIRE book (thehirebook.com)	Delegation Audit app (Day 10)
Format	Free PDF book + toolkit	AI quiz app giving a delegation score
Capture/qualification	Name, email, phone + 7 qualifiers (headcount, revenue, hiring in 6 months, low-impact tasks, situation, last hiring time, monthly budget)	Not checked (no public URL)
After opt-in	Qualified: "your book is on the way" page + VSL + call booking (Day 10 transcript). Also 3X Freedom community, EA giveaway	Score and analysis: "You're becoming the bottleneck… everything you need to delegate… book a call"

What this tells us

Crowded: task lists (BELAY, Magic) and delegation-score quizzes (Athena, and Pareto's own Delegation Audit). A new "delegation score" would duplicate Pareto's existing app.
Open: a personal, ranked handoff plan that turns "I don't know what to hand off" into a first 40 hours, tied to Pareto's Freedom 40 guarantee; plus real qualification (only Pareto's HIRE form does this well).
Best capture pattern: Athena's "email at the end, after effort", combined with HIRE-style qualifiers.